Join the conversation about false advertising and deceptive marketing. The Class-Action Tracker is intended to notify consumers about false advertising class-action lawsuits filed around the country, but does not necessarily reflect TINA.org’s opinion with respect to the lawsuits or disposition of the cases, Ad Alerts Last April, the Kellogg Company settled FTC charges over false advertising claims for another popular breakfast cereal Frosted Mini-Wheats. Published on February 24th, 2020 | (Hadley et al v. Kellogg Sales Company, Case No. Sign up for our newsletter and receive news, updates, and the latest ad alerts. 2016: A false advertising class-action lawsuit was filed against Kellogg alleging that the company deceptively markets its name brand Raisin Bran, Smart Start, Crunchy Nut, and Nutri-Grain products as healthy, nutritious, and wholesome when, according to the complaint, they contain high amounts of sugar and, as a result, increase the risk of chronic diseases, including diabetes, cardiovascular, and obesity. Class-Action Tracker 2016: A false advertising class-action lawsuit was filed against Kellogg alleging that the company deceptively markets its name brand Raisin Bran, Smart Start, Crunchy Nut, and Nutri-Grain products as healthy, nutritious, and wholesome when, according to the complaint, they contain high amounts of sugar and, as a result, increase the risk of chronic diseases, including diabetes, cardiovascular, and obesity. Despite Kellogg’s official statement about its “long history of responsible advertising,” it has fallen off the the clinical studies wagon in the past. For more of TINA.org’s coverage of Kellogg’s, click here. A $31 million settlement in a California lawsuit will force Kellogg to significantly change its marketing. Kellogg, one of the county’s top cereal companies, has agreed to stop using misleading terms such as “healthy,” “nutritious,” and “wholesome” to promote products like Frosted Mini-Wheats. Kellogg Company, the world’s leading producer of cereal, has agreed to settle Federal Trade Commission charges that advertising claims touting a breakfast of Frosted Mini-Wheats as “clinically shown to improve kids’ attentiveness by nearly 20%” were false and violated federal law. The company also agreed, for a period of three years, to: if more than ten percent of the calories in one serving of a cereal comes from added sugar. @RKSlaughterFTC says at least 3 on FTC, including herself, think it would be "a great idea" to investigate AdTech, spec…, Operation Corrupt Collector cracks down on illegal debt collection tactics ftc.gov/news-events/bl…, UW researchers clicked ads on 200 news sites to track misinformation and here's what they found homes.cs.washington.edu/~ericzeng/ConP….
The amount of each class member’s cash award or voucher depends on the number and type of cereals they purchased.
CA.). The company also agreed to make certain changes to the marketing of cereals. Consumer Information, RT @CarolOnAdvLaw: . The Kellogg Company has agreed to pay $4 million dollarsto settle a class action lawsuit over a misleading advertising campaign for its popular Frosted Mini-Wheats cereal. by TINA. According to the settlement terms, the company agreed, for a period of two years, to remove “Heart Healthy” representations from boxes of Smart Start and only display “Heart Health” claims on the bottom half of boxes of Raisin Bran.
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2019: Plaintiffs moved for preliminary approval of a proposed settlement agreement that would provide class members with either a cash award or a voucher to use toward future purchases. Food giant Kellogg’s has been banned from telling consumers that its Special K cereal is “full of goodness” and “nutritious” in UK ad campaigns.
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