© 2020 Reuters Institute for the Study of Journalism. 81% of podcast listening is done at home; 45% listen in a vehicle 14% of all in-car listening is to podcasts (up from 12% in 2019) Demographics for podcast listeners indicate that the majority are affluent and well-educated. “I think we hit a tipping point,” Mr. Webster said.
In this sense podcasts bring information to listeners in a way that is effortless, but the linear nature is a welcome break from the usual distractions of digital media. Podcast listeners listen to an average of 5 different shows per week; 81% listen to all or most of each episode; Mobile podcast listening went from 59% to 75% (2018 to 2019) 27% of listeners increase the speed; Australia. Podcast Listeners Have Grown 37.5% in 3 Years. World growth forecasts have been cut across the board following the escalation in the US-China trade war in August. We explore the demographics, as well as the most popular types of podcast, the preferred locations for podcast use, and motivations for listening. Paul Gamble, Head of Emerging Europe Sovereign Ratings, and Douglas Winslow, Director and lead analyst for Turkey, discuss Fitchâs recent revision of the Outlook on Turkeyâs sovereign rating to Negative from Stable. Around a fifth (18%) listen when out and about generally (going for a walk or to the shops), with a similar proportion (16%) listening when taking exercise. In the UK, 55% of listening takes place via smartphone, a figure that rises to 62% for under 35s. Low barriers to entry, combined with high levels of creativity, are shaking the foundations of the radio industry. Those are really easy for people to add to their media diets.”. Australia, VIC 3000. He said Wondery estimated advertising revenue across the industry rose, exceeding $500 million in 2018. Melbourne, The most striking aspect of podcast consumption is the appeal to younger people. The lockdown on Wuhan has been lifted and Chinaâs economy is recovering gradually. Mark, 31–35, US. The average length of podcasts – typically between 20 and 40 minutes – is partly influenced by the time taken on the average commute. [9] 13. Across all our countries, the main reasons for listening to podcasts are to keep updated about topics of personal interest (46%) and to learn something new (39%). Forty percent of people between the ages of 12 and 24 listened to a podcast last month — a 10 percent jump from 2018. Podcasts are great for multitasking but they also don’t require complex interfaces: I think it’s a bit more passive … You’re able to multitask. Digital News Report 2019. Past reports from The Infinite Dial showed a creeping increase in podcasts from year to year.
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