Orange Tower Media City UK At the time the ad was seen the Coco Pops portfolio had five different products. The ad for Coco Pops Granola (pictured), which aired in the UK in January, showed a group of cartoon animals standing on each other's shoulders as they tried to knock a coconut out … Can you give the phone number of help me howard? We considered that many adults and children were likely to associate the Coco Pops brand and Coco the Monkey primarily with Coco Pops original cereal, which at the time the ad was seen by the complainant was an HFSS product. Coco the Monkey at the launch of the new cereal flavour from Kellogg's. Chocos were introduced in some countries as Coco Pops Mega Munchers.A chocolate flavor porridge variant had been available in the end of 2000s called Coco Pops Porridge, but didn't last long.Since 2014, they have been brought back. They believed that if the ASA was to find that the ad had the effect of promoting an HFSS product it would reduce take-up of the granola product, would be inconsistent with the Government’s objectives on tackling unhealthy eating, and would discourage advertisers from developing healthier product alternatives. It had a long heritage and substantial goodwill following significant investment over a number of decades.
They put animals on many of their cereals, there's nothing racist about it. A few seconds into the ad Coco told the animals about Coco Pops Granola, and showed them a bowl of the product, saying “Look at the milk, it’s turning all chocolatey”.
“The original ruling closed a loophole preventing food companies from advertising to children by using characters and music associated with their unhealthy products. The packaging was not the standard cereal box used for other Coco Pops products but a flexible plastic pack.
A spokeswoman for Kellogg’s said: “We felt the original judgment had potential unintended consequences for the industry and the positive intent of the regulations – acting as a disincentive for food companies like us to develop and launch ‘better for you’ alternatives at a time when people are looking to our industry to take action.”. Coco the Monkey ran up to the hyena standing at the bottom, showed him a bowl of cereal and said “Coco Pops Granola, it’s so chocolatey, so crispy, and look at the milk, it’s turning all chocolatey. They said that Coco the Monkey was a brand-generated character which was synonymous with Coco Pops, an HFSS product at the time the ad was cleared and seen by the complainant.
Our rulings are a transparent record of our policy on what is and isn’t acceptable in ads.
The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214, The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991, The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744, The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412, All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [. How many calories burned doing house work? We considered that as a result, it would be clear to both adult and child viewers that the product being advertised was Coco Pops Granola. 32.5.1 The hyena said “Chocolatey!” and grabbed the bowl from Coco, causing the other animals to fall off his shoulders into a big pile. Get updates, handy hints, and insightful advice direct from the experts who write the advertising rules. They said the product was therefore clearly differentiated from other products in the Coco Pops range and they considered there would not be any confusion that the ad was for the granola product alone.
Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.
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