Oakland, California, 1929.
“[It was] the first time marshmallow was ever used in ice cream,” said John Harrison, the guy who invented Cookies 'N Cream ice cream and some 75 other new flavors for Dreyer's starting in the 1980s. Everything you need to know about Nestlé is here: brands, key figures, milestones. “There was a man named William Dreyer.
He puts in fistfuls of nuts and marshmallows that he scoops from plastic tubs.
They serve it up in giant scoops and decadent sundaes. And so Rocky Road was born. HISTORY OF ROCKY ROAD ICE CREAM. “Melvin was like the black sheep of the family,” said Whidden. They built their brand on the invention and the marketing of Rocky Road. “Let’s mix that chocolate ice cream with some marshmallows,” said WIlliam. “The only marshmallow that was available in 1929 was the large fireside marshmallow that their wives used to cut up, bite-size. ", Sweet Spot, An Ice Cream Binge Across America. Whether you have years of work experience or you just graduated, there’s a job opportunity for you at Nestlé. But the brand picked up in the 1970s and became the best-loved premium ice cream in the western US.
At Fenton’s Creamery, owner and master blender Scott Whidden holds a tub under a spigot churning out fresh chocolate ice cream. He was also part of an oral history project with UC Berkeley’s Bancroft Library, documenting the long history of Dreyer’s Grand Ice Cream in Oakland. She said she feels a little sheepish saying that, because it’s kind of a David and Goliath story: the mom and pop parlor versus what is today a multinational giant. “So William Dreyer decides ‘what I want to do is make a new ice cream flavor that puts a smile on people's faces during this rocky road of life,” Herpich said.
Its name was a play on words referring to the yummy chocolate chunks, but also the ‘rocky road’ that people had to walk during America’s Great Depression. Dreyer’s has expanded well beyond Oakland since. Shantytowns consequently developed along Oakland’s waterfront. This was only made possible by the revolutionary powers of refrigeration. Ettinger said Rocky Road is the flavor of her childhood. A year after its opening, the American stock market crashed. As time and technology progressed, ice cream flavors (Pistachio, Rocky Road, Chunky Monkey), ... ---Of Sugar and Snow: A History of Ice Cream Making, Jeri Quizno [University of California Press:Berkeley] 2009 (p. 41-42) [NOTE: Emy's book was titled The Art of Ice Cream. This story is part of a series on locally-invented foods inspired by a question from listener Brent Silver. It's all a bit nutty! Just down the road from where Dreyer’s got its start in Oakland, there’s another much smaller ice cream company that also claims to have invented Rocky Road. But adversity can lead to triumph, and in this difficult climate Joseph Edy and William Dreyer, of Edy’s Grand Ice Cream, are busy, mixing what is now one of the world’s favourite ice cream flavours.
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