views. Can you guess who made us order tha Ironically, the overall presentation’s undertones actually uphold the gendered bias that women can only express themselves within the domestic, kitchen sphere, and solely respond to easy, carefully crafted guidance. Searching “geek” in Google images yields a majority of photos featuring men. This brings to question – what is geekdom?
Nerdy Nummies aims to join math, science, and baking into a comprehensive and intellectual event. In drawing these pieces together, concerning Nerdy Nummies’ presentation and recipe choice, Pansino actually redefines herself as not a powerful female cook, but one whose understanding of advanced concepts cannot escape the domestic realm in which she is most comfortable. Who's the FAVORiTE TWiN?
[v] “nerd.” Merriam-Webster’s Collegiate Dictionary. The very category of food she chooses to explore in a “geeky” context happens to be the most traditionally domestic – this point will be discussed further upon unpacking the significance of the geek culture focus. In these videos, Pansino demonstrates her exquisite skills when baking and decorating, but consistently reminds the audience that she is joking when she describes her passion for these “geeky” subjects, or flails about in an overdone performance of femininity. These qualities include the simplified presentation of Pansino’s recipes, the utilization of her femininity within patriarchal norms, and her determination to experience geek culture through the typically-female realm of baking, thus re-establishing her as only capable of expressing herself through the stereotypically subordinate, female role of being in the kitchen. Will that draw a bigger audience? Each photo is a screen capture of the referenced video – click the YouTube links to watch each video! What do the Loch Ness Monster, moon phases, flash drives, and hashtags have in common? Nerdy Nummies brings gender and geek culture together, but unfortunately yields more conflict than cohesion. While in her cookbook, Pansino consistently demonstrates academic prowess by focusing on treats with a math-science base, her YouTube videos are more focused on geeky franchises, and she relentlessly self-deprecates and diminishes her intellect. Rosanna Pansino playing through fun video games! I Let YouTubers Decide What I Eat For 24 HOURS!! Nerdy Nummies’ aesthetic is bright and attractive: rounded font, pastel color palette, and illustrative food photography present Rosanna’s recipes (in her cookbook and YouTube videos) as rather simple and childish. Pansino’s commitment to her cookbook’s thematic elements seems to outweigh her focus on the content, thus bringing into question her investment in the “geek culture” she claims to immerse herself in.
She uses her feminine appearance to legitimize its negative qualities, and in doing so communicates that being female is essential to her understanding of the complexities of geek culture.
): including the book’s cover, this cookbook features ten full-page photographs of her dolled up in different outfits, highlighting her flawless makeup and hair, curvy feminine physique, and innocent smile. Pansino’s recipes and fun, bubbly attitude embody an interesting dichotomy between exploring geek culture, which carries a masculine connotation, and embracing her femininity. She does break historical gender norms by simultaneously embracing her femininity and investment in intellectual pursuits, but the relentless portrayal of her physical beauty and self-image produces the opposite effect. This immediately establishes the “woman in the kitchen” stereotype – the kitchen must be all she knows and where she is happiest! Nerdy Nummies is divided into six color-coded sections: Math & Science, Space, Fantasy & Sci-Fi, Gaming, Tech & Web, and Geeky Treats. [i] Rosanna Pansino, The Nerdy Nummies Cookbook: Sweet Treats for the Geek in All of Us. Pansino’s femininity is a tool used to legitimize herself in this historically male realm, rather than an empowering aspect of her identity as female lover of science. 162,552 views; 8 months ago; 14:17.
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