Wishingrad founded Three Wishes with his wife Margaret about two years ago. “It’s really surreal,” said Ian Wishingrad, a 2008 graduate of SU’s Newhouse school and co-founder of Three Wishes cereal. “We wanted it to be entirely gluten free and a really clean product.”. When we had our son, we decided to turn the cupboard upside down.
After initially investing their own money into developing the product, the couple were able to get the attention of some strategic investors. After launching Three Wishes, a high-protein, low-sugar, grain-free cereal brand in October, the Scarsdale husband-wife team was looking forward to interacting with potential customers at grocery stores near and far. Hi! “They're trying to innovate in these times. Syracuse, N.Y. — A Syracuse University alumnus trying to shake up the staid world of breakfast cereal just got a big boost when Wegmans started dedicating shelf space to his product.
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“But most products had a lot of carbs and sugar and I realized that there was a wonderful opportunity for products that can lead to a healthier lifestyle right from the start.”. “We just worked really hard to get in there.”. Wishingrad later designed another shirt celebrating SU head coach Jim Boeheim’s 800th win. PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.
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“Sampling is a great way for us to meet people, tell our story, and have them try Three Wishes,” said Ian Wishingrad.
After launching Three Wishes, a high-protein, low-sugar, grain-free cereal brand in October, the Scarsdale husband-wife team was looking forward to … This is not the time where people are going into the supermarket to have a good time and taste new things. David Frank, who lives in the neighborhood, said he saw signs and decided to swing by to show support. Registration on or use of this site constitutes acceptance of our User Agreement, Privacy Policy and Cookie Statement, and Your California Privacy Rights (each updated 1/1/20). Debuting a new product comes with a slew of complications—even when it doesn’t happen in the midst of a pandemic.
Steven Vigilante, a venture capitalist specializing in consumer packaged goods, said he was impressed with what the Wishingrads were doing to create awareness. Contact Kevin Tampone anytime: Email | Twitter | Facebook | 315-282-8598. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Advance Local. The couple said they hope to do a few more drive-thru samplings in the coming weeks. link in bio to shop!
The Wishingrads got inspired to start Three Wishes after their son Ellis was born and began munching cereal as an early food. Here's an unsweetened version of Three Wishes Grain Free Cereal that's made with only six simple ingredients, including pea protein and chickpeas. “It sets a whole new bar,” Wishingrad said of Wegmans’ influence in the grocery world.
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